Thursday, February 1, 2007

What Happens When Newspapers Start Blogging?

As the main stream media (MSM) begins to enter the blogsphere in a big way, how will this affect the culture, content, and traffic of blogs? Huffington Post has some recent data about the top ten trafficked newspaper sites and the skyrocketing traffic their blogs have seen over the last year. Interestingly, traffic to the Washington Post main site dropped slightly whereas their blog traffic grew substantially. Will the newspapers themselves cannibalize their own readership with editorial blogs? What is the fate of non-MSM blogs as news organization blogs grab more of readers' attention and time?

Dana Hull takes another recent look at the adoption of blogging by several different newspapers in her AJR article of Jan 2007: Blogging Between the Lines. Some of the questions raised are: What about libel: will the newspaper blogs be held to the same standards as the print editions? How will newspapers edit or monitor all the user contributed content and comments without increasing staff? What's the policy for linking to other blogs? What are the ethics or expectations of newspaper writers who also maintain person blogs?

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